Landec Corp. is rebranding their subsidiary Apio—“celery” in Spanish—to Curation Foods. Curation is a public benefit corporation, existing to bring clean, healthy foods to market through a combined incubator and acquisition strategy. What is unique about Curation is its unusual blend of origins: both a grower and producer of salads, as well as a technology innovation company, focused on developing technologies that ensure the freshest, most nutritious foods for the consumer.

Landec is launching a new brand, called “Curation”. This brand is meant to live between Landec, the holding company, and the consumer-facing food brands. Curation is a public benefit corporation, existing to bring clean, healthy foods to market through a combined incubator and acquisition strategy. What is unique about Curation is its unusual blend of origins: Both a grower and producer of salads, as well as a technology innovation company, focused on developing technologies that ensure the freshest, most nutritious foods for the consumer.

The purpose of this redesign is to present the Curation brand, its purpose, and the brands that live within it for investors, producers, and shoppers. Ensure we maintain the tone and feel of the brand.

Even though Curation Foods is meant to live between Landec, the holding company, and the consumer-facing food brands, Curation wanted to stand out. Their mission is to provide access to fresh, delicious, plant-based foods made from 100% clean ingredients to as many people as possible in a way that preserves and protects our planet

We were asked to solidify their visual identity and to redesign their consumer-facing website. 

Landec is launching a new brand, called “Curation”. This brand is meant to live between Landec, the holding company, and the consumer-facing food brands. Curation is a public benefit corporation, existing to bring clean, healthy foods to market through a combined incubator and acquisition strategy. What is unique about Curation is its unusual blend of origins: Both a grower and producer of salads, as well as a technology innovation company, focused on developing technologies that ensure the freshest, most nutritious foods for the consumer.

The purpose of this redesign is to present the Curation brand, its purpose, and the brands that live within it for investors, producers, and shoppers. Ensure we maintain the tone and feel of the brand.