ABOUT AEP
MY ROLE
American Eletric Power ranks among the nation's largest generators of electricity, owning nearly 38,000 megawatts of generating capacity in the U.S. AEP also owns the nation's largest electricity transmission system, which serves a system that covers 38 eastern and central U.S. states and eastern Canada.
As the Brand & Visual Designer, AEP tasked us with repositioning their brand, helping them refresh their logo and breathe life back into their visual identity.
RESULTS
The corporate identity refresh helped AEP step forward as a modern company, one that values not only their customers but also the wellbeing of their families. Because of this, their net promoter score improved over the course of the year.
